People ask me all the time how to improve their video marketing skills.
Usually, they jump right into technical questions about my camera setup, videographer, and how to get content ideas.
While all of that is important to learn, it’s usually not what’s holding them back from creating content.
The thing that holds most people back is that little voice. You know the one I’m talking about. The voice says you’re not good enough, don’t have enough experience, or should wait until you look or sound a certain way.
But let’s face it: all those thoughts are bullshit.
To create more content, you must believe in who you are and the message you are delivering.
So let’s get started. Here are six ways to boost your confidence and kick imposter syndrome to the curb.
Know You’re Not Alone
Imposter syndrome comes for everyone. Even the most brilliant and successful people have moments when they experience doubt and unworthiness.
When it comes to creating content, imposter syndrome seems to hit even harder. Something about putting yourself out there on video is downright scary at times.
I’ve been talking in front of the camera for years—even before social media when I was working toward becoming a newscaster. Yet, every time I get ready to film, I still hear that voice in the back of my head.
But when I hear that bitch, I respond back, ‘Not today!’
Talk to the Imposter
That’s right. I talk back to that imposter voice. I tell her, ‘You’re not being helpful. And this is not serving me.’
When you can identify and name the imposter, it’s easier to separate yourself from it. You can hear what the voice has to say and then decide to take a different approach. It doesn’t make all the fear instantly go away, but it does help remind you that you are not the imposter.
So kindly tell your imposter to step aside and start creating your content.
Make Content Creation Part of Your Regular Schedule
If you only step in front of the camera when feeling inspired, you’ll hardly make any content at all.
Make content creation part of your regular schedule. Put it on your calendar every week, and don’t let anything interfere with that time.
Better yet, make sure other people are involved (like a videographer or assistant), so they can hold you accountable if needed. As you continue creating content every week, you may still hear that voice, but knowing you can push through it puts you in a place of power.
Take the Focus OFF of You
Another way to deal with imposter syndrome is with a simple reminder. The content you want to create isn’t for you; it’s for the consumers you want to help.
Take the focus off of yourself and place it on your audience. What message do you want to share with them? How will others benefit from that information?
When you believe in what you share, you can step past that fear and get your message out.
Know that People Will Talk Sh*t No Matter What You Do
Let’s say you took the steps needed, believed in your message, and shared it on social media. And then the trolls start popping their heads up.
Haters can be hurtful—and their comments can be enough to make anyone, including mega influencers, feel discouraged.
We all know that making content for your business is essential. And we all know that it works. Too often, the fear that stops us from creating content is the fear that someone’s going to talk shit.
But here’s the thing: people will talk whether or not you create content. Every time you pick up the phone, send an email, or show up for an in-person meeting, people will talk.
To help with this, I’m giving you a little gem of wisdom from my therapist:
You can be responsive to someone’s reaction or feelings, but you are not responsible.
As long as you are standing in your truth and know that you’re coming from a place of genuine peace, love, and kindness, other people’s reactions are not your responsibility.
And remember that on the flip side, people will also talk highly about you when creating and sharing content (but that’s really none of your business, either).
Remember Perfectionism is a Myth
A final note on dealing with imposter syndrome is to throw out the idea of being perfect. Perfectionism is just another way of fear coming through, and we all know it isn’t real.
So remember, you’re in way more control than you think. The only thing standing between you and what you say you want is yourself.
What would happen if you stepped out of your own way?