If you’ve noticed the subtle change to your Instagram icon on your home screen in the last few days, we’re here to tell you that you aren’t crazy. This week, the app dramatically increased the saturation of its logo, and it definitely ruffled some feathers.
Many people are speculating as to why the design team at Instagram is acting like a 13-year-old girl who just learned what the saturation filter is. The reactions across the globe have been overwhelmingly negative.
Some people have also noted that the frames around IG stories and the green “Close Friends” indicator have also increased in brightness.
While the people who have time to be genuinely upset by this news are probably the same demographic who should re-evaluate their screen time, logo changes are nothing new. This is hardly the most dramatic change in branding from the Meta conglomerate in the last few months, and it won’t be the last.
There’s actually some pretty compelling research that brighter colors make people feel happier and attract more attention, so it’s not totally surprising that one of the most influential tech companies is starting to use brighter colors in their aesthetic. Why wouldn’t Instagram want to make its logo as bright as possible? It will likely have more people noticing the app on their home screen and spending more time there. Maybe we should all take the advice of this TikToker and take colors off of our phones completely.