It’s safe to say, Instagram is now a short form video app. So, your number one goal should be to get people to watch your ENTIRE Reel. It has become the most important metric for engagement, growth, and discovery.

Getting likes, comments, saves and shares is great for engagement, but is no longer what really drives the needle for exposure.

You accomplish viewer retention with a great hook, captions throughout the video, quick cuts, and teasers to keep people watching. The shorter the video, the more likely people are to watch the entire thing.

You can basically kiss long form video content goodbye on the app. Save that for the movie theaters, or better yet for YouTube.