Jessie Yerxa was one of the pioneers of social media in the late 2000s, and she’s the first person ever to post on Facebook as a real estate agent.
And sure, there was some push-back at first. At the time, Facebook was more of a social hangout, not a place to promote your business. But Jessie is living proof that, when you stand out, you can use that to your advantage—even when it’s not in a positive light at first.
In today’s episode of the Over Ask Podcast, Jessie reveals what she did to go from barely surviving to growing a seven-figure business.
And it all started with the viral cup song from Pitch Perfect.
Click on any of the timestamps below to watch:
02:39 Jessie’s elevator pitch
05:47 What did that pushback on FB look like?
07:08 Was it harder for you to get something going?
10:05 What did you do to establish trust at a young age?
12:44 What were the first videos like?
17:59 Do you think agents need to get back to more traditional marketing?
25:10 Where do you get most of your business?
35:34 Walk us through your process of getting leads from social media
45:58 What did your first year look like?
49:42 What are you coaching your agents & peers to do during the market shift?
Click here to watch the full episode.