You already know video is crucial to building a powerful online presence. But being on camera doesn’t have to mean showing your face.
Canadian REALTOR® Miranda Caldwell built an audience of nearly a quarter million followers on TikTok using voice-overs to enhance her property tour videos.
On today’s episode of the Over Ask Podcast, she joins Matt Lionetti and The Broke Agent to discuss how she built her following, what she’s doing differently with her videos, and how they’re helping her secure new listings and clients.
Click on any of the timestamps below to watch:
01:02 Who is Miranda Caldwell?
05:42 We don’t see many agents doing voice-over content
09:46 Once you get a yes, what’s the process like?
13:23 Are you giving any calls to action at the end?
14:55 How quickly are you uploading these to Reels, Shorts, etc.?
18:45 How ahead are you in terms of filming these videos?
24:08 With this market shift, have you shifted your content?
33:40 Gary Vee’s five most important platforms (Instagram was not one of them)
39:45 Matt’s challenge to all agents
40:38 How is this helping you secure listings and clients?
Click here to watch the full episode.
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