Normally, Riley Gordon’s Instagram feed is flooded with pictures of other agent’s listings. But complaints levied against him by brokers in the area caused Mr. Gordon to switch gears for his marketing.

In a desperate attempt to maintain his successful image, Riley decided to head to a nearby coffee shop to do a “fake business call” photoshoot.

He already posted two photos to Instagram from this photoshoot last week. Today, he just uploaded a third where he was turned five degrees to the right to get more natural light on his face from the window. The person who took these photos is unknown.

We will keep you updated as this story develops.